TikTok to launch campaign on safe use of user-generated content platforms

NEW DELHI: TikTok on Tuesday said it will launch an awareness campaign to sensitise Indian netizens about safe and responsible use of user-generated content platforms as the Chinese company looks to curb incidents of people risking their lives to shoot videos.

The firm, which has drawn flak from the Indian government and courts on alleged misuse of its platform, said it has partnered with the Digital Empowerment Foundation (DEF) to execute a digital literacy programme in the country.

“As internet penetration grows at a rapid pace across india, the need to drive awareness around safe user behaviour is felt like never before. We believe that #WaitASecToReflect will encourage all digital citizens to use the internet and online platforms in a more responsible, respectful and constructive manner,” TikTok Director of Public Policy (India) Nitin Saluja said in a statement.

The campaign has been developed with the mission to inspire users to pause for a second and think about their online conduct.