TikTok to label AI-generated images, video from OpenAI and elsewhere

TikTok said on Thursday it would start using a technology aimed at helping it label images and video generated by artificial intelligence and uploaded to the video sharing service.

TikTok said it would adopt “Content Credentials,” a digital watermark that denotes how images were created and edited. The Content Credential technology was spearheaded by Adobe but is open for other companies to use and already has been adopted by companies such as ChatGPT creator OpenAI.