TikTok tests AI-generated search results: Reports

TikTok reportedly plans to bring in a robust search results page by including generative AI. The feature appears to be a new highlight in TikTok and is called “search highlights.” The new AI feature allows you to get ChatGPT answers to your TikTok search questions.

A snippet of AI results appear at the top of some search results pages, and clicking into the section opens a new page with the full response. The Verge reported that in quick tests, users were able to find AI results for queries about recipes or topics like “best laptops 2024.”