TikTok ‘targeting ₹100 crore revenue in India’ by September 2020

ByteDance-owned TikTok is targeting ₹100 crore revenue in India for the July-September quarter this fiscal, Entrackr reported on Tuesday. According to the report, the Chinese video app earned revenue of ₹23-25 crore in the last quarter, which ended on December 31, 2019.

The brand is banking on its new ad formats to churn more ad revenue this year as brands, especially FMCG brands, have been bullish on these ad formats as compared to traditional ad formats.

Different ad formats

TikTok provides multiple ad formats for brands, including in-feed videos, branded effects such as AR filers and branded lens, hashtag challenges, etc.