TikTok stars feel lost, but loss of revenue might push for a quick shift to rival platforms

“Two years of my life is gone.” Shivani Kapila, a Surat-based TikTok creator with over 10.6 million followers, is yet to come to terms with a ban on the popular short-form video platform. Kapila spent two years trying to master the platform, leaving behind her job as an HR executive.

Sangeeta Jain, popularly known as Geet on TikTok with over 10 million followers, used to be a practising lawyer in the United States before becoming a full-time content creator. The wheelchair-bound Jain created a mass following with three channels on the video platform, where she puts up motivational and self-help videos and English lessons for followers in rural India.