TikTok reportedly testing longer three-minute videos for some users

TikTok is reportedly entering a new space by testing longer three-minute video on the platform. Shorter videos have been the USP of the video-sharing platform, but now it’s targeting a new space to rope in more creators. As per social media consultant Matt Navarra, the company has already started rolling out the new feature for creators which is still in the initial stages. Navarra even shared a screenshot of the new update on his Twitter account.

TikTok currently allows creators to upload videos with up to a duration of 60 seconds. The shorter videos helped TikTok get more popularity as people did not have to watch long videos to get their dose of entertainment. People liked the idea of just flipping through content which led to a meteoric rise in app’s users worldwide.