TikTok parent company ByteDance appoints new monetisation lead for India

Chinese short video TikTok’s parent ByteDance, has appointed Sameer Singh as Vice President, Monetisation (India).

Singh is joining ByteDance from digital media advertising agency GroupM, where he was the CEO for South Asia and will begin his new role in August, based in Gurugram.

He will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India.

“I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market,” Singh said in a statement.