TikTok parent ByteDance woos India’s Gen Z with Resso

ByteDance, which runs short-video platform TikTok, has launched a new music streaming service ‘Resso’ to take on competitors like Gaana, JioSaavn and Spotify in the Indian market.

Resso, which calls itself the world’s first social music streaming app, is also looking at expanding its service to Indonesia in the next few months.

“India is the first market where we are rolling out. The app is targeted at 18-24 year olds. It includes many exclusive and easy-to-use social features that will enable these Gen Z users to instantly connect with a larger community,” Resso India Head of Music Content and Partnership Hari Nair told PTI.

He added that the company is working on expanding to Indonesia over the next few months.