TikTok ban: ByteDance planning to invest $1 bn in India, says Zhen Liu, SVP

NEW DELHI: The government ban on ByteDance-owned social media app TikTok has forced the seven-year-old Chinese startup to look into user safety rather than just growth in daily active users (DAUs) and monthly active users (MAUs).

Breaking their silence for the first time on the ban, in an exclusive interaction with ET, Zhen Liu, SVP, corporate development, ByteDance, said: “Promoting well-being of the content creators and users is our priority. We are not just looking at DAUs or MAUs but the well-being of users.”