TikTok advertisers stay loyal amid threat of US ban

Advertisers are committed to continuing spending on TikTok due to its immense popularity with users despite threats of a potential ban in the US over national security concerns, ad experts said.

The steadfastness comes as TikTok, which is owned by Chinese tech firm ByteDance, is fighting to prevent a ban in the US after lawmakers introduced a bill that would grant President Joe Biden’s administration authority to ban apps that pose security risks. The short-form video app has already been banned from government-issued phones in multiple countries.