Tighter rules to be notified soon: Govt after Tendulkar’s deepfake video

After legendary cricketer Sachin Tendulkar flagged his deepfake video doing the rounds, Union Minister Rajeev Chandrasekhar slammed deepfakes as a threat to the safety and trust of Indian users, saying the government will soon notify tighter rules under the IT Act to ensure compliance by platforms.

In a post on X, Tendulkar mentioned the doctored video – where he is seen promoting a gaming application – and expressed concerns about the misuse of technology.

Taking to X, the Minister of State for IT and Electronics thanked Tendulkar for flagging the deepfake video and said “#DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms have to prevent and takedown”.