Thumbs up for ‘Digital India’

Indian consumers overwhelmingly (69 per cent) agree that digital technology has positively impacted their lives according to the “State of Digital Lifestyles” research report from Limelight Networks. The survey of consumers in nine countries shows digital device adoption is on the rise, but performance frustrations and security concerns remain.

Digital assistants such as Amazon Alexa and Google Home are becoming increasingly popular, with 68 per cent Indians either owning one or planning to buy it within 6 months. Also, as the popularity of smartphones is growing, they are now being considered as an essential tool by most consumers with over 86 per cent saying they would not be