Three things that played an important role in India’s smartphone market in second quarter of 2021

The Indian smartphone market has reached 34 million units shipments witnessing 86% year-over-year (YoY), according to a report by IDC. The report explains that the early months of the quarter were on a low note but that quickly recovered in the last month as the impact on the manufacturing and logistics was less and the lockdown was also not as strict as the year before.

Here are the three key trends of the Indian smartphone market in this quarter:

Mode of shopping

According to the report, the growth of online shopping accelerated during this quarter. The online channel resulted in a record share of 51% hitting a 113% YoY growth.