Threads countdown teases app’s potential EU launch

Brussels: The wait could be over for internet users in the European Union keen to sign up to Threads, an Instagram app.

Meta-owned Instagram launched Threads in the United States and elsewhere in July but EU users cannot access the platform because the company was wary of Brussels’ regulatory oversight before any roll-out.

Now though, when anyone in the EU visits the Threads website there is a countdown timer that ends on Thursday at 1100 GMT. People outside of the EU see the usual log-in page.