This was the most shopped lifestyle product of 2023 on Flipkart

Flipkart has revealed the biggest shopping trends for the 2023 in a report titled FlipTrends 2023. Among the other insights, the report also revealed which was the most shopped product of 2023. And it is a bit of a surprise. According to Flipkart, “while oversized and unisex fashion wear were some of the most popular lifestyle searches this year, the timeless saree was the most shopped product in 2023 on Flipkart.”Within the Fashion category, women’s clothing across ethnic, contemporary, and western wear remained at the top of shopping lists, the company added. So, it was the sari that was the most shopped lifestyle product on Flipkart.

Other shopping trends
Flipkart also reported that shoppers indulged in an average of 7 hours on the platform, painting a vibrant picture of the evolving retail landscape. Notably, the platform welcomed 41 million new customers.