This new Apple ad for iPhone 12 features music by a composer of Indian-origin

Apple has released a new ad for iPhone 12 highlighting the durability of the smartphone.The ad’s soundtrack is a song by an Indian composer. Set to the song “The Conference” by Nitin Sawhney, the ad opens with a woman walking and talking on an iPhone 12 (PRODUCT) RED. As she tries to switch from one ear to the other, the phone fumbles. What follows is a juggling routine — set to The Conference — and how she tries desperately to save the iPhone from falling.
However, she fails to do and so the iPhone 12 falls on a patch of dirt with rocks lying around. The woman deridingly picks up the iPhone 12 and the display remains protected. The ad ends with the tagline, “iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone,” the ad’s tagline reads.
The song was part of an album composed by Sawhney, which was released in 1999. In case, you are keen on listening to the entire song, you can find on Gaana, Apple Music and YouTube.