This may ‘hurt’ Amazon, Flipkart during Diwali sale

NEW DELHI: India’s competition regulator is closely watching the issue of deep discounting by ecommerce players as it gears up to deal with possible anti-competitive behaviour in the sector.
Deep discounts could make some businesses unviable as it erodes the value of products and services in the mind of the consumer if done for extended periods, Ashok Kumar Gupta, chairperson of the Competition Commission of India (CCI), told ET.
Ecommerce platforms, such as Amazon and Flipkart, are getting ready to launch big sales in the upcoming festival period, and traders’ bodies have opposed the move to offer consumers significant discounts on products during the sale period.