This is what makes sales on Amazon and Flipkart a hit in India

KOLKATA | NEW DELHI: Average discounts offered on e-commerce platforms are dwindling and yet, sales are booming. What’s more, the brick-and-mortar segment is no longer worried about online discounts because there is “more sanity” in the market.
At Amazon’s Prime Day sale and Flipkart’s Big Shopping Days this week – the first major online promotional events held since foreign investment rules for e-commerce were tightened in February – the average discounts had halved to 5-10% from 10-20% last year, industry executives said.
Still, sales increased by up to 80% from a year earlier and were two to five times the level of regular daily business, three executives said. The boom was across product categories – smartphones, consumer electronics, fashion and FMCG, they said.