This digital shopping app plans to take on Amazon in Europe

PARIS: The e-commerce marketplace JOOM, whose mobile shopping app sells products from China at cut-rate prices directly to buyers, is recruiting French brands to bolster its merchant roster in a market it sees as key to cracking Europe and taking on Amazon.
Launched in 2016, the Russia-based company currently offers some 10 million mostly chinese-made products ranging from cell phones to sneakers to customers around the world.
It targets $1 billion in Gross Merchandise Value (GMV) this year, something its CEO told Reuters in January they were already close to achieving but a tiny portion of Amazon’s offering.