This ‘desi’ streaming company does not have problem with password sharing

While Netflix continues to expand its password sharing crackdown in more countries, a top executive from the Indian streaming platform ZEE5 has suggested that the practice is not a problem.

“For me, password sharing is not all bad…I would love for people to pay up and use my service, but it’s not my number one problem that keeps me awake at night,” news agency Reuters cited ZEE5 Global’s chief business officer, Archana Anand, as saying.

According to the executive, password sharing is an opportunity to get new subscribers abroad. Just like Netflix, ZEE5 is a subscription video on-demand and over-the-top streaming service.