This Apple iPhone 12 ‘Fumble’ ad with Indian tabla music is going viral

Over the years, Apple has mastered the art of making iPhone ads to send straightforward but witty messages to customers. The company’s ‘ Privacy, That’s iPhone’ ad is one of the most iconic advertisements in the consumer electronics industry.

Now, the latest iPhone 12 ‘Fumble’ ad has gone viral on social media platforms. The 38-second video shows a woman walking on a footpath talking on an iPhone 12 and suddenly, it slips, and as she fumbles to hold on to the mobile, the background tabla music ads a fun element into it.

In the end, she fails to catch the iPhone 12, and it falls flat with the display facing down on the rough surface.