There’s a case for transparency by companies: Marc Carrel-Billiard

BENGALURU: Businesses need to be more transparent with their customers, as many nations are increasingly focusing on stringent data privacy law, said Marc Carrel-Billiard, senior MD, Accenture Labs.

Carrel-Billiard said in an interview that organisations should focus on creating personalised experiences for consumers as they turn digital, which would require them to collect a lot of user data.