The Wedding Brigade raises ₹6.9 cr in Pre-Series A funding

Content-to-commerce portal The Wedding Brigade has raised over $1 million (₹6.9 crore) in a Pre-Series A extension round of funding led by Japan-based AET fund and Blume Ventures.

The other participating investors include Allana Group and angel investors. The funds will be used to scale up the portal’s latest business of creating and operating high-quality wedding banquet spaces, as well as to invest in existing content and e-commerce businesses, said Sanna Vohra, Founder and CEO, said on Wednesday.

In India, the annual spend on weddings is $40-50 billion (most of which comes from the middle class), and the wedding venue, food and decor costs make up 60-65 per cent of the overall wedding budget. However, banquets that cater to the middle class are often poorly managed, lack high-quality food and décor options.