The undeniable digital power of Gen Z
By
Biju Kumar
Gen Z refers to anyone who was born between 1997 and 2012. They are the first digital-native generation. More so than any other generation, Gen Z grew up with devices in their hands.They have never known what it’s like not to have round-the-clock access to the internet for ordering food online or sending WhatsApp messages to a friend. They are the first generation that is active and available for almost 24 hours a day.