The transformative impact of e-commerce on Indian fashion industry

In recent years, the fashion industry in India has witnessed a seismic shift with the advent of e-commerce. The traditional brick-and-mortar model has been disrupted, making way for a digital revolution that has transformed the way people shop for fashion. With increased internet penetration and smartphone usage, e-commerce has emerged as a game-changer, providing convenience, accessibility, and a plethora of choices to consumers.