The thing about Apple’s Big ‘one more thing’

Those three magical words. When they are uttered there’s a legion of people who get giddy with excitement and anticipation reaches fever pitch. No, we aren’t talking about ‘those’ three words but these: One More Thing. It’s almost that time of the year when what is undoubtedly one of the biggest tech event is just around the corner and everyone in the tech world looks forward to it: the launch of iPhone. The build up starts much earlier (you can already read leak stories 2020 iPhones) with leaks related of alleged specifications, design, covers — you name it and there’s a leak or rumour about what new iPhones may bring on board. Oh, one more thing: There’s no other launch invite which is so minutely analysed as is the launch invite of Apple’s annual September event. We too plead guilty on this count. Once that’s out of the way it’s all about the D-Day — or better it should be called i-Day or A-Day — when iPhones are officially unveiled to the world.
Microsoft co-founder Bill Gates recently called late Apple co-founder Steve Jobs a “wizard” who could “cast spells”.