The start-up ecosystem and emerging entrepreneurship!

India is the new poster-child for world markets due to its vast commercial potential for start-ups. Thanks to our resounding population of 1.4 billion, even niche products can have significant market potential. It all started in the 1990’s when economic reforms moved India towards a more market-based economic system.

Post this liberalisation, the overall economic development has been dynamic and as of 2017, the Indian economy had a GDP of USD 2.726 trillion. With a GDP growth of 7.0 per cent in 2018, India is one of the fastest-growing economies in the world.

The newly made technological changes have reduced the cost of building digital products and has provided access to consumer markets.