The Souled Store partners with Simpl to strengthen its e-commerce platform

The Souled Store, an online brand for officially licensed merchandise, announces its partnership with Simpl, a checkout network, to strengthen its e-commerce platform in order to provide an enhanced ecommerce experience as millions of customers make direct-to-customer (D2C) platforms their primary fashion retail channel.

Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App and Website) through Simpl’s 1-Tap Checkout. This judicious mix of The Souled Store’s wide selection of products, delivered across the country, combined with Simpl’s 1-Tap convenience,