The PC sweet spot: Friction-free computing could become the standard
A lot of people in my young team are constantly complaining about their laptops being slow and underpowered. These are punctuated by shouts of frustration from across the newsroom as one desktop or the other refuses to indulge the person using it. Even as we have more computing now on a smartphone than most of the first satellites, companies have struggled to make the basic computing experience pain-free. Of course, PCs can be very capable, provided you are paying for it.
But last week, I saw something that has me thinking that this could finally be changing. I finally got the feeling that laptop design, processing power and pricing might be hitting a sweet spot where friction-free computing could actually become the standard and no more a premium experience.