The ‘non-AirPods’ effect: Demand up for true wireless earbuds

‘Shengxiao’ or better known as the Chinese Zodiac is represented each year by an animal and its known attributes. If the world of technology were to ‘follow’ the Chinese Zodiac, then hands down 2020 is the year of true wireless earbuds. They’re selling at every nook and corner, brands are falling over each other to launch them and flood the market with options.

Apple set this trend with the launch of AirPods close to five years ago and it truly is the AirPods effect, just that brands seem rather slow to catch on and now have been reduced to playing for ‘seconds’. And in the case of true wireless earbuds even playing for seconds clearly seems to be a lucrative opportunity as is evident from the increase in demand for true wireless earbuds.