The need for international expansion of cross-border e-commerce

Cross-border e-commerce is quickly becoming a necessary component of building and scaling an online business. After years of establishing their e-commerce business in a regional or national market, brands have begun to consider extending into other nations. Cross-border e-commerce sales have soared in recent years as a result of increased demand for foreign goods and a growing middle-class population, notably in Asia-Pacific (APAC) countries.