The Mark Zuckerberg aesthetic: Facebook founder no longer only a corporate leader but a cultural captain

What do you get for the man who has everything? How about a vivid fantasy world of his own design?

Last week, during a keynote presentation at Facebook’s annual virtual reality conference, Mark Zuckerberg appeared in a feature-length video detailing his plans for “the metaverse,” an immersive digital world powered by his own products. In Zuckerberg’s imagined realm, humans will teleport across the globe in hologram form. Virtual fish will swim in the sky. You’ll have a big virtual telescope in your house, and a floating cast-iron chiminea, and David Attenborough will be there. You’ll still have to spend your days on video conference calls for work, but now some of your colleagues will look like cartoons.