The M1 is one small step for Mac, but one giant leap for Apple

There are two reasons why the M1, Apple’s first custom silicon chip, is making its debut with a new MacBook Air, 13-inch MacBook Pro, and Mac Mini. One is the obvious. Apple is testing the waters with the M1. The other reason is, the M1 isn’t technically built for “pro” users, even though I have absolutely no doubt in saying that it’s clearly ahead of its time – despite its many limitations.

Apple doesn’t normally like to talk about clock speeds. It is not the one to boast about the number of cores either. Rather, it will tell you how capable its products are, how they are the best in the business, so on and so forth. But this strategy does not work well in the computer space. Users — especially the pro users — demand numbers. The industry demands numbers.