The game-changing role of social media influencers in 2024 marketing madness

Influencer marketing does not look like it did a year ago, with both influencers and brands changing their roles and tactics. As marketers navigate this shift, it is crucial to acknowledge the sudden rise in the growth of influencers, the factors leading to these changes, and how brands can keep pace.

Reaching out to select audiences through influencer marketing is clichéd. AI is gradually becoming an indispensable tool in speeding up the entire process of content creation – from studying an influencer’s follower base to measuring the engagement rate of a campaign. Tailor-made personalized campaigns are the way forward and technology will continue to be a strong aid.