The Baker’s Dozen raises $5 million led by Fireside Ventures

The Baker’s Dozen, a direct-to-consumer (D2C) bakery brand, has raised $5 million in a mix of debt and equity, led by Fireside Ventures.

The company declined to disclose its valuation after the funding round.

It plans to use the money to invest in R&D, hire C-suite level executives, for marketing, expand its distribution network, and in upgrading its technology, which includes demand forecasting.