The Amazonification of space: Those who sold you the internet will now sell you the moon and stars

The anniversary of the Apollo moon landing marked one small step for space travel but a giant leap for space billionaires.

Jeff Bezos and Richard Branson vividly demonstrated this month that soaring up to the near reaches of the sky appeared safe and, above all, a lark. The planet has so many problems that it is a relief to escape them even for 10 minutes, which was about the length of the suborbital rides offered by the entrepreneurs through their respective companies, Blue Origin and Virgin Galactic.