Television ad revenue to recover by Q2FY22: Report

NEW DELHI : With television the mainstay entertainment in many Indian towns, advertising revenues for the sector are expected to recover by the second quarter of FY22, according to a latest report by Edelweiss.

Though the second wave could affect near-term ad spends, research estimates 20-25% revival in ad revenues for broadcasters as things normalize. While most networks have kept fresh content flowing by moving shoots out of Maharashtra even during the lockdown, most fast moving consumer goods companies—the largest contributors to TV advertisements at 60%—have learnt to adapt to the pandemic and will continue with their plans to innovate and expand sales.