Telecom Diary: Will Airtel’s gamble in the prepaid mobile market pay off?

With an eye on quality users, telecom player Airtel has risked churn in its subscribers by significantly enhancing minimum recharge plans for prepaid users in two telecom markets.

India has over 1 billion mobile users but about 350 million subscribers are still legacy subscribers i.e 2G with access to only voice and message services and contribute less than Rs 50 to average revenue per user (ARPU). Besides, another 30 million 2G and 3G data subscribers who also contribute