Telecom Diary: All you need to know about predatory pricing in telecom!

Predatory pricing – the term is not new to the telecom industry but has had deeper ramifications whenever the issue has cropped up.

It became an issue back in 2016 with the entry of new player Reliance Jio with its free voice calls and unlimited data plan offer for 4G services. The disruption led to a consolidation in the telecom industry where players were reduced to 3 from 11. In this phase, Vodafone and Idea Cellular merged to create the biggest entity Vodafone Idea.

Cut back to today, Vodafone Idea is struggling to survive in an intense competition in the market dominated by Reliance Jio and Bharti Airtel.