Telcos focus on international roaming plans to retain high-end users

MUMBAI: As telcos struggle to hold on to customers, and spend increasingly more to acquire new ones, international roaming services have become important in customer retention, especially for the high-paying postpaid users, say industry executives and analysts.

Given the increase in international travel post the pandemic, international roaming services are back in demand, and operators are doing their best to use them to drive customer stickiness, they added.