Telco revenue from RCS business messaging to reach $8 bn by 2025, largely driven by Apple support: Report
NEW DELHI: Global telecom operator revenue from rich communication services (RCS) business messaging will grow from $1.3 billion in 2023 to $8 billion in 2025, largely driven by Apple’s announced support for the RCS technology in late 2024, according to a report released by Juniper Research on Monday.
“Apple’s entrance into the market, with support over iOS devices, will grow the number of active users by 900 million over the next two years; reaching 2.1 billion active users globally,” the research firm has predicted.
The report predicted this will increase the value proposition of RBM (RCS Business Messaging) amongst enterprises. In turn, this will encourage more telcos to roll out the technology over their networks, attracted by the significant growth in RBM termination revenue.