Tech Mahindra tweaks brand logo to convey solidarity in fight against COVID-19

NEW DELHI: Tech Mahindra, a provider of digital transformation, consulting and business reengineering services and solutions on Saturday conveyed solidarity in the global fight against COVID-19 through announcement of a temporary tweak in its brand logo. The new logo is in line with Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers, said a release.

The tweak reflects Tech Mahindra’s agility in adjusting to a global crisis situation. The “e” in the familiar Tech Mahindra logo is now boxed inside the home for the next few weeks, and showcases how Tech Mahindra’s 130,800+ associates have adjusted to the crisis and are meeting the organization’s commitments to keep critical systems running for global clients, including governments, public-sector institutions, healthcare institutions and leading service companies. This is being achieved without compromising on the safety of the employees.