Tech Mahindra buys US based media group Born

MUMBAI: IT major Tech MahindraNSE 0.27 % Ltd has acquired New York headquartered media outsourcing firm Born Group Pte. Ltd for $95 million.

Born Group offers end-to-end digital engagement, such as strategy consulting, content creation, digital production, eCommerce and CMS (Content Management System) implementations and data driven UX (User Experience). The acquisition of BORN will bolster capabilities in Commerce and Customer Experience (CX), a company statement said on Tuesday.

Indian ITES major Tech MahindraNSE 1.62 % is in final stages of negotiations to acquire Born (formerly Group FMG), a global marketing & media solutions agency operating and a deal is likely to be signed soon, ET first reported on Tuesday.