TCS renews its sponsorship of New York Marathon till 2029
Pune: Tata Consultancy Services (TCS) has signed an eight-year contract with the New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS NSE 0.19 % New York City Marathon through 2029.
This follows its announcement earlier this month that it will become the new title sponsor of the London Marathon starting in 2022. Collectively, TCS plans to invest $30-40 million annually in global running sponsorships and related community programming from 2022 to 2029.
“We are delighted to extend our sponsorship of the TCS New York City Marathon, the foremost running event in the world,” said Surya Kant chairman of TCS North America.