TCS launches cloud-based subscription solution for media clients

BENGALURU : Tata Consultancy Services (TCS) Ltd has launched a cloud-based “intelligent” subscription solution built on SAP business technology platform for its media clients.

The solution is aimed at helping the media and publishing industry “transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content”, TCS said in a statement.

The communication and media vertical contributed 6.6% to the company’s total revenues during FY21 and declined 5.9% in constant currency from FY20.

The launch comes agaithe backdrop of the media and publishing industry moving away from traditional one-off selling to a recurring revenue model based on consumption. End consumers are also looking for flexible pay-per-use or time-bound subscription options.