TCS launches blockchain-based multi-brand customer loyalty platform on R3’s Corda

MUMBAI: Tata Consultancy ServicesNSE 0.03 % on Wednesday launched a blockchain-based multi-brand customer loyalty platform using enterprise blockchain company R3’s platform – Corda.

IT services provider, TCS, intends to tap a market opportunity to integrate customer loyalty programs offered by various brands. The company has designed and built a loyalty platform that uses blockchain to facilitate tokenized value exchange, making it possible to “streamline and consolidate fragmented ‘earning and burning’ channels from participating brands across industries,” it said.