TCL takes a swing at Samsung with new Mini LED TV range; eyes 12% market share with 2022 product lineup | Exclusive

TCL, on Tuesday, introduced its latest and greatest smart TV lineup for the Indian market. The Chinese electronics major has launched three set of products spanning different categories and targeted at different set of customers with prices ranging from Rs 35,999 for the entry-level TCL P735 to Rs 2,29,990 for the top-end TCL C835 that boasts of Mini LED technology.

Mini LED backlighting is a relatively new concept where much smaller LEDs – to the tune of 1/40th the size of conventional LEDs – are crammed into the TVs backlighting system allowing for a much more precise control over its dimming zones and black levels.