Tata Sky to increase awareness in South India with ‘Jinga Jinga Jingalala’ campaign

Mumbai: Tata Sky, India’s leading content distribution platform launched its latest campaignin Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages/superiority over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs. With this campaign, Tata Sky attempts to bust the myth of being expensiveby introducing tailor-made packs starting at a price as low as Rs. 199/ per month, with an eye to increase and consolidate acquisitions in the South.