Tata Sky, ABP News emerge as India’s most attractive DTH, TV brands in 2018: TRA Research

Tata Sky and Dish TV have emerged as the top two direct to home (DTH) brands followed by Sun Direct and Videocon d2h, according to TRAI Research’s India’s Most Attractive Brands 2018.

ABP News has emerged out to be India’s Most Attractive Brand in the Media-TV Category 2018 by taking a leap from the seventh rank in 2017. Following it is Aaj Tak, retaining its 2nd position as compared to the last year, with 77% lower AI than the leader.

NDTV has slipped down from the leadership position to the 3rd position this year. Following it Republic TV, Star Plus, India TV and TV9 at 4th, 5th, 6th and 7th ranks respectively. Disney and Zee News follow in the 8th and 9th place slipping down from the previous ranking in 2017. Colors in the 10th position comes in after being absent in 2017.

From across media, Times of India claims the place as India’s Most Read/Viewed Media in MAB 2018 for the second consecutive time. Aaj Tak to the 2nd spot followed by Zee News, which gains a rank and is the 3rd Most Read/Viewed media. It is followed by NDTV in the 4th and Hindu in the 5th position. The 6th position is held by Hindustan Times, trailed by ABP News, The Telegraph, Economic Times and Midday in the 7th, 8th, 9th and 10th position respectively.

At 11th rank is India Today, followed by India TV which jumps eight ranks from the previous year and ranks 12th position this year. Lokmat and Eenadu are new entrants this year and grab the 13th and 14th position respectively. Dainik Jagaran occupies the 15th position falling seven ranks as compared to the previous year.

The next five brands in the listings are Indian Express at the 16th position, Hindustan at the 17th, Dinamalar at the 18th, Sakal at the 19th and TV9 completes the top 20 Most Read/Viewed media in the country.

Though the borders between news and entertainment are getting blurred, a key factor that remains consistent is their Information Value. This is perhaps the reason that media exists – the core of their being. In this Aaj Tak takes the pole position as India’s Most Informative Media beating Times of India in 2nd place. The Hindu takes the 3rd position with Hindustan Times in 4th position.

The 5th position is held by NDTV followed by TV9, ABP News and Zee News in the 6th, 7th and 8th position respectively. The 9th and 10th spot is claimed by Mid-Day and Navbharat Times. A new entrant this year, Tarang claims the 11th rank followed by Eenadu and India Today at the 12th and 13th rank respectively.

The Telegraph occupies 14th rank beating Dainik Jagran at the 15th position. Hindustan, ABP Majha, Patrika, Indian Express and India TV feature at ranks 16 to 20 and round up the top 20 Most Informative Media rankings.

In terms of top 20 most attractive brands, Samsung – Mobile Phones Category has retained its numero uno position by ranking first All-India among the 1000 brands listed. Samsung features again in the 6th rank among the top twenty list – leading in the Consumer Electronics category and becoming the only brand in the history of TRA’s reports to achieve this worthy feat.

Tata Motors, India’s largest Automobiles company, secures the runners-up position, 27% Attractiveness Quotient (AQ) behind the first ranked. Just 2% AQ behind it, and with a massive jump of 89 ranks over last year, is Apple iPhone, climbing 8 places in the Mobile Phones Category over last year.

Reliance Jio, the three-year-old disrupter telecom brand, which has already raced up as the third largest mobile phone network in India, ranks 4th among India’s Most Attractive Brands (MAB) and leads the Mobile Telephony Category.