Tata-owned 1mg, PharmEasy go offline for omnichannel presence

Bengaluru: Two of India’s biggest online pharmacies are going offline, as they look to have an omni-channel presence to widen their user base.

Tata-owned 1mg is set to open its first physical store in Gurugram next month while rival PharmEasy has started to expand across the offline channel through franchise stores, people briefed on the matter said. The two companies have taken different approaches in going offline, and it would be interesting to see how this pans out, they said.